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Privacy Policy

American Theatre Archives (ATA) and are dedicated to serving you and the American theater community, and it is our priority to maintain your trust in how we collect, use, share and protect the information that you provide to us. By your use of this website, ATA services and products, and software or mobile applications provided by ATA, you are accepting the practices described in this Privacy Policy and our Terms of Use.

What Information We Collect:

The information we learn from users helps us personalize and continually improve your experience at ATA. Here are the types of information we gather.

Information You Provide: We receive and store any information that you provide to us on this website. This includes your display name, password, and e-mail address when you register on this website, search queries including companies, people, productions, titles, and venues that you submit to the website, content that you post to the website, and communications that you have with ATA. We use the information that you provide for such purposes as responding to your requests, customizing future browsing for you, improving our website, and communicating with you.

Device Information: When you use our website, we receive usage information and log data for your device for fraud prevention and to help us measure traffic and usage trends for the website. This includes the Internet Protocol (IP) address used to connect your computer to the Internet, computer and connection information such as browser type and version, operating system, and platform, your mobile device and operating system, the name of your Internet Service Provider or mobile carrier, referring / exit pages and Uniform Resource Locators (URLs), and other such information.

Cookies: We use cookies and similar technologies, such as web beacons, on our website to help us personalize and improve your website experience, measure use and effectiveness of our website, and serve advertising relevant to your interests. We also allow third parties to place cookies or similar technologies on our site to conduct research and analysis and display targeted advertisements for users, but we do not provide your personal information to such third parties. By visiting our website, you consent to the placement of cookies and similar technologies in your browser in accordance with this Privacy Policy.
Cookies are small text files containing a string of characters that can be placed on your computer or mobile device and that uniquely identifies your browser or device. You can control cookies through your browser settings and other tools. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, if you limit the ability of our website to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you.

How Does ATA Use Your Information?

In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

Does ATA Share the Information It Receives?

Affiliates: We may share your information with our affiliates (meaning entities controlled by, controlling or under common control with ATA) as reasonably necessary to provide this website and any other products or services by ATA.

Service Providers: We may employ third party companies and individuals to facilitate our website, products or services. Examples include sending e-mail to users, analyzing data in our database, and removing repetitive information from our database. These third parties have limited access to your information only to perform these tasks on our behalf, and are obligated to ATA not to disclose or use your information for other purposes.

Third Party Advertisers: We may also share certain information such as cookie data with third-party advertisers to deliver targeted advertisements that they believe will be of most interest to you. However, we do not provide any personally identifiable customer information to these advertisers or third-party websites.

Legal Requests and Prevention of Harm: We may release your personal information when required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is reasonably necessary to:

Change of Control: We may also disclose your personal information to a third party as part of a sale of the assets of ATA, a subsidiary, or division, or as the result of a change in control of the company or one of its affiliates, or in preparation for any of these events. Any third party to which we transfer or sell our assets will have the right to continue to use the personal and other information that you provide to us in the manner set out in this Privacy Policy.

How Secure Is Information About Me?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We also password-protect your account to verify your identity before allowing you to log in to the website.

However, ATA cannot ensure the security of any information you transmit to ATA or guarantee that information on the website may not be accessed, disclosed, altered, or destroyed. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and ATA, at all times.

What Choices and Access Do I Have?

You have a right to access, modify, correct, or delete your personal information controlled by ATA, or the content that you post on the website, by logging into the website and adjusting your information. You also have a right to close your account by contacting us at the address below (see Contact Us).

You have the right to unsubscribe from email communications from us by logging in to your account and updating your preference. However, even if you do not want to receive legal notices from us, such as changes to this Privacy Policy, those notices and changes will still govern your use of ATA, and it is your responsibility to review them for changes.

We retain the personal information you provide while your account is in existence or as needed to provide you our website, products or services. We may retain your personal information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Privacy Policy and our Terms of Use. We may also retain personal information, for a limited period of time, if requested by law enforcement.

Minimum Age

ATA is not intended for use by children under the age of 13. If you are under 13, you may not submit information about yourself to ATA.

Other Websites and Services

We are not responsible for the practices employed by any third party websites or services linked to or from our website, including the information or content contained within them, or the effectiveness of their security practices. Please remember that when you use a link to go from our website to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies.

Important Information For California Residents

California “Shine The Light” Law: California Civil Code Section 1798.83, known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. Under Section 1798.83, we currently do not share any personal information with third parties for their direct marketing purposes.

California “Do Not Track (DNT)” Disclosures:

The California Online Privacy Protection Act (CalOPPA), specifically, California Business and Professions Code Section 22575, requires website operators like ATA to disclose how ATA responds to “Do Not Track Signals”(DNT); and whether third parties collect personally identifiable information (PII) about users when they visit ATA.

What is Do Not Track (DNT)? Various browsers, including Internet Explorer, Firefox, and Safari, offer a DNT option that allows Internet users to control the tracking of their online activities across websites. When DNT is activated, the browser sends a request to the websites the user visits informing them of the user’s DNT preference. You can usually access your browser’s DNT option in your browser’s preferences.

How does ATA respond to DNT? ATA does not respond to DNT signals in browsers because ATA does not track individual members across the web. ATA does not collect personally identifiable information about an individual consumer’s online activities over time or across third party websites or online services.

What about third parties? No, ATA does not allow third parties to collect personally identifiable information about an individual consumer’s online activities over time and across different Web sites when a consumer uses ATA’s website or service.


We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will provide notice to you on the website or by some other means, such as email. Please review the changes carefully. If you agree to the changes, simply continue to use our website. If you object to any of the changes to our terms and you no longer wish to use our website, you may close your account. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. Using our website after a notice of changes has been communicated to you or published on our website shall constitute consent to the changed terms or practices.

Contact Us

If you choose to visit ATA, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use. If you have any concern about privacy at ATA, please send us a thorough description to our address American Theatre Archives, 4470 W. Sunset Blvd, Suite 405, Los Angeles, CA 90027, our e-mail address, or by telephone at (323)905-2282, and we will try to resolve it.

Last Updated: January 7, 2016